The Coco Cola Company markets a wide range of different beverage products including bottled water, soft-drinks, juices and sports drinks. Each product appeals to a different segment.
This is an example of which type of market offering?
A. Differentiated marketing
B. Target marketing
C. Undifferentiated marketing
D. Intensified marketing
Answer: Option A
Related Questions on Marketing
The four unique elements to services include:
A. Independence, intangibility, inventory, and inception
B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
D. Intangibility, independence, inseparability, and inventory
A. Learning
B. Role selection
C. Perception
D. Motivation
While buying milk which kind of behavior is displayed by a person?
A. Extensive problem solving behavior
B. Routinized buying behavior
C. Variety seeking behavior
D. None of the above
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