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The collection of strategies and tactics firms use to scientifically manage...

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The collection of strategies and tactics firms use to scientifically manage demand for their products and services is known as

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Correct Answer: Option D
The collection of strategies and tactics firms use to scientifically manage demand for their products and services is known as Revenue management. Revenue management is an extremely important concept within the hospitality industry, because it allows hotel owners to anticipate demand and optimise availability and pricing, in order to achieve the best possible financial results.
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