The ________ concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products.

A. Production

B. Selling

C. Marketing

D. Holistic marketing

Answer: Option B

Solution(By Examveda Team)

The Selling concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products. The Selling Concept proposes that customers, be individual or organizations will not buy enough of the organization's products unless they are persuaded to do so through selling effort. So organizations should undertake selling and promotion of their products for marketing success.