The ________ concept holds that consumers will favour those products that offer the most quality, performance, or innovative features.
A. Product
B. Marketing
C. Production
D. Selling
E. Holistic marketing
Answer: Option A
Solution(By Examveda Team)
The Product concept holds that consumers will favour those products that offer the most quality, performance, or innovative features. The product concept proposes that consumers will prefer products that have better quality , performance and features as opposed to a normal product.This Question Belongs to Management >> Marketing
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