The following are the statements relating to the new product development. Indicate the statements being correct or incorrect.
Statement I Most established companies do not focus on incremental innovation for new product development.
Statement II Most established companies enter new markets by tweaking products for new customers.
A. Both statements are correct
B. Both statements are incorrect
C. Statement I is correct while Statement II is incorrect
D. Statement I is incorrect while Statement II is correct
Answer: Option D
This Question Belongs to Management >> Marketing
The four unique elements to services include:
A. Independence, intangibility, inventory, and inception
B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
D. Intangibility, independence, inseparability, and inventory
A. Learning
B. Role selection
C. Perception
D. Motivation
While buying milk which kind of behavior is displayed by a person?
A. Extensive problem solving behavior
B. Routinized buying behavior
C. Variety seeking behavior
D. None of the above
Join The Discussion