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The following is List I which gives the names of some...

This question belongs to Mass Communication And Journalism Communication And Media Research
Communication and Media Research
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The following is List I, which gives the names of some concepts. Along with List I, is List II, that gives those concepts III nutshell. Match List I with List II.
List-I List-II
a. Media research 1. Primary data
b. Marketing 2. Study of customers as a segment
c. Data of the RNI 3. A kind of material data
d. Market Research 4. Study of broadcast audience

Answer & Solution
Correct Answer: Option C
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