"The marketing concept as a corporate state of mind that insists on the integration and co-ordination of all marketing' functions which, in the turn, are welded with all other corporate functions, for the basic objective of producing long range corporate profits." Who said?
A. Felton A.P.
B. Peter L.G.
C. Philip Kotler
D. Levitt T.
Answer: Option A
This Question Belongs to Management >> Marketing
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