"The marketing concept is a customer orientation backed by integrated marketing aimed at generating customer satisfaction as the key to satisfying organisational goals." Who said it?
A. Philip Kotler
B. L.G. Peter
C. Swarteze Honda
D. King R.L.
Answer: Option A
Related Questions on Marketing
The four unique elements to services include:
A. Independence, intangibility, inventory, and inception
B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
D. Intangibility, independence, inseparability, and inventory
A. Learning
B. Role selection
C. Perception
D. Motivation
While buying milk which kind of behavior is displayed by a person?
A. Extensive problem solving behavior
B. Routinized buying behavior
C. Variety seeking behavior
D. None of the above
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