The moments of interaction between the customer and the service firm are called:
A. Servuction junction
B. critical incidents
C. core service failures
D. service recovery
Answer: Option B
Solution(By Examveda Team)
The moments of interaction between the customer and the service firm are called critical incidents. They are critical as they determine a customer’s perception of, and reaction to, a brand.Related Questions on Marketing
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B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
D. Intangibility, independence, inseparability, and inventory
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While buying milk which kind of behavior is displayed by a person?
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D. None of the above
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