The packaging concept states what the package should be or do for the product.
A. TRUE
B. FALSE
Answer: Option A
Solution(By Examveda Team)
The packaging concept states what the package should be or do for the product. Packaging is the activity of designing and producing the container or wrapper for the product. It is an important and effective sales tool for encouraging the consumers for buying. It is powerful medium for sales promotion.This Question Belongs to Management >> Marketing
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