The primary objective of an agency client relationship is
A. successful advertising campaign
B. mutual understanding
C. market research
D. media planning
Answer: Option A
A. successful advertising campaign
B. mutual understanding
C. market research
D. media planning
Answer: Option A
A. personal
B. non-personal
C. direct
D. indirect
If the price of the following product were increased, its demand would remain inelastic.
A. Computer
B. Petrol
C. Apparal
D. Gold
Creation of advertisement by an advertising agency involves activities like
A. copy writing
B. drawing photographs
C. making illustrations
D. all of the above
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