The way in which the product is delivered to meet the customers' needs refers to:

The way in which the product is delivered to meet the customers' needs refers to Place or distribution activities. Distribution can make or break a company. A good distribution system quite simply means the company has greater chance of selling its products more than its competitors. The company that spreads its products wider and faster into the market place at lower costs than its competitors will make greater margins absorb raw material price rise better and last longer in tough market conditions. Distribution is critical for any type of industry or service.