To capture the full essence of customer relationship management, which of the following should a marketing manager take into consideration?
A. creating a sense of community surrounding a brand
B. building overall customer equity
C. owning customers for life
D. all of the above
Answer: Option D
This Question Belongs to Management >> Marketing
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A. Independence, intangibility, inventory, and inception
B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
D. Intangibility, independence, inseparability, and inventory
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C. Perception
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A. Extensive problem solving behavior
B. Routinized buying behavior
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