Top firms audit service performance by collecting _________ measurements to probe customer satisfiers and dissatisfies.
A. Customer satisfier
B. Customer complaint
C. Voice of the customer
D. Psychological
Answer: Option C
Solution(By Examveda Team)
Top firms audit service performance by collecting voice of the customer measurements to probe customer satisfiers and dissatisfies. Voice of Customer (VoC) is a term widely used in market research, that describes your customer’s feedback about their experience with your products and services.This Question Belongs to Management >> Marketing
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