What is cognitive Dissonance

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What is cognitive Dissonance?

A. The exhilarating experience in the mind of the customer a product of his choice

B. Post-purchase dissatisfaction that creeps into the mind of the consumer after he buys the product

C. A feeling of reassignment that is always present in the mind of the consumer (towards the products that he shuns)

D. None of these

Answer: Option B

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