What is space marketing?

A. It is a tendency of the buyer to purchase the cheapest brand available in the market

B. It is the pre-purchase reserarch activity carried out by a prospective customer

C. It is the promotional effort of the firm through which, it buys space in news-papers, and inserts its ad supplements in the newspapers to reach the readers of such newspapers

D. It is the set of those bargaining tools that a buyer uses to get the best deal from the seller

Answer: Option C