What is the basic objective of merket segmentation?
A. We want to identify target market niches
B. We want to define clearly such market niches as have similar characteristics and features
C. We want to divide the market into a few geographical sections so that logistics operations could be facilitated
D. All the above are true
Answer: Option B
This Question Belongs to Mass Communication And Journalism >> Advertising And Marketing Communication
A. personal
B. non-personal
C. direct
D. indirect
A. Social media
B. E-mail
C. Print
D. Television
If the price of the following product were increased, its demand would remain inelastic.
A. Computer
B. Petrol
C. Apparal
D. Gold
Creation of advertisement by an advertising agency involves activities like
A. copy writing
B. drawing photographs
C. making illustrations
D. all of the above
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