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Examveda

What is the basic property of a service which makes it different from a product?

A. Shape

B. Size

C. Very expensive

D. Intangibility

Answer: Option D

Solution(By Examveda Team)

Intangibility is the basic property of a service which makes it different from a product. Products have tangible qualities that provide information to consumers so they can easily compare one product to another. Services, on the other hand, are intangible. Most services cannot be experienced or consumed until the purchase is made.

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Related Questions on Marketing

The four unique elements to services include:

A. Independence, intangibility, inventory, and inception

B. Independence, increase, inventory, and intangibility

C. Intangibility, inconsistency, inseparability, and inventory

D. Intangibility, independence, inseparability, and inventory