What is the full form of "ABM"?
A. Assured Best Marketing
B. Account Based Marketing
C. Active Business Methodology
D. Accurate Buying Market
Answer: Option B
Solution(By Examveda Team)
Account based marketing (ABM) is a business marketing strategy that concentrates resources on a set of target accounts within a market. It uses personalized campaigns designed to engage each account, basing the marketing message on the specific attributes and needs of the account.This Question Belongs to Abbreviations >> Marketing Abbreviations
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