What is the full form of "AIDA"?
A. All India Deposit Account
B. Account of Internal Deficit Association
C. Active Investment for Deposit Account
D. Attention Interest Desire Action
Answer: Option D
Solution(By Examveda Team)
"AIDA" stands for Attention, Interest, Desire and Action. The AIDA model is widely used in marketing and advertising to describe the steps or stages that occur from the very first moment a consumer is aware of a product or brand to the actual moment the purchase is made. The first stage of the buying process is making the consumer aware of the product. To bump prospects up to the second stage, you must develop the potential buyer's Interest in the product or service. In the third stage of AIDA, prospects realize that the product or service is a good fit and will help them in some way. The fourth and last stage of AIDA occurs when the prospect decides to take the action necessary to become a customer.Related Questions on Marketing Abbreviations
What is the full form of "VoC"?
A. Value of Credit
B. Vertical Opinion Channel
C. Visualized Optional Commodity
D. Voice of Customer
What is the full form of "VAT"?
A. Valuable Total Asset
B. Value Added Tax
C. Total Asset Value
D. Value Added Term
What is the full form of "VALS"?
A. Virtual Asset Levels
B. Value Added and Service Leasing
C. Virtual Asset Leasing Service
D. Values and Lifestyles
What is the full form of "TMV"?
A. True Market Value
B. Total Market Value
C. Target Multiplied Variable
D. Tactical Marketing Venture
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