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What is the full form of BDI

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Marketing Abbreviations
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What is the full form of "BDI"?

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Correct Answer: Option B
BDI or Brand Development Index is a tool used to measure the relationship between the net sales of a particular brand in a particular market with respect to its population. The Brand Development Index is an index that relates the percent of a brand's sales in a market to the percent of total market.
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