What is the full form of "CDI"?
A. Category Development Index
B. Continuous Deposit on Insurance
C. Common Development Index
D. Corrective Decision on Investment
Answer: Option A
Solution(By Examveda Team)
The category development index (CDI) measures the sales performance of a category of goods or services in a specific group, compared with its average performance among all consumers. By definition, CDI measures the sales strength of a particular product category within a specific market (e.g., soft drinks in 10-50 year olds).Related Questions on Marketing Abbreviations
What is the full form of "VoC"?
A. Value of Credit
B. Vertical Opinion Channel
C. Visualized Optional Commodity
D. Voice of Customer
What is the full form of "VAT"?
A. Valuable Total Asset
B. Value Added Tax
C. Total Asset Value
D. Value Added Term
What is the full form of "VALS"?
A. Virtual Asset Levels
B. Value Added and Service Leasing
C. Virtual Asset Leasing Service
D. Values and Lifestyles
What is the full form of "TMV"?
A. True Market Value
B. Total Market Value
C. Target Multiplied Variable
D. Tactical Marketing Venture
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