What is the full form of "CDI"?

A. Category Development Index

B. Continuous Deposit on Insurance

C. Common Development Index

D. Corrective Decision on Investment

Answer: Option A

Solution(By Examveda Team)

The category development index (CDI) measures the sales performance of a category of goods or services in a specific group, compared with its average performance among all consumers. By definition, CDI measures the sales strength of a particular product category within a specific market (e.g., soft drinks in 10-50 year olds).