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What is the full form of CDI

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Marketing Abbreviations
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What is the full form of "CDI"?

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Correct Answer: Option A
The category development index (CDI) measures the sales performance of a category of goods or services in a specific group, compared with its average performance among all consumers. By definition, CDI measures the sales strength of a particular product category within a specific market (e.g., soft drinks in 10-50 year olds).
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