What is the full form of "CPL"?
A. Competitive Pricing and Leading
B. Consumer Potential Loyalty
C. Cognitive Performance Learning
D. Cost Per Lead
Answer: Option D
Solution(By Examveda Team)
Cost per lead, often abbreviated as CPL, is an online advertising pricing model, where the advertiser pays for an explicit sign-up from a consumer interested in the advertiser's offer. It is also commonly called online lead generation.Contrary to cost per mille (CPM) and cost per click (CPC) pricing models, where advertisers are charged for impressions and clicks, respectively, in a CPL pricing model advertisers pay only for a qualified sign-up regardless of how many impressions or clicks their advertisement receives. CPL advertising enables advertisers to generate guaranteed returns on their online advertising money.
Related Questions on Marketing Abbreviations
What is the full form of "VoC"?
A. Value of Credit
B. Vertical Opinion Channel
C. Visualized Optional Commodity
D. Voice of Customer
What is the full form of "VAT"?
A. Valuable Total Asset
B. Value Added Tax
C. Total Asset Value
D. Value Added Term
What is the full form of "VALS"?
A. Virtual Asset Levels
B. Value Added and Service Leasing
C. Virtual Asset Leasing Service
D. Values and Lifestyles
What is the full form of "TMV"?
A. True Market Value
B. Total Market Value
C. Target Multiplied Variable
D. Tactical Marketing Venture
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