What is the full form of "DMU"?
A. Decision Making Unit
B. Drive by Market Undivided
C. Dividend on Market Unit
D. Decide on Market Utilization
Answer: Option A
Solution(By Examveda Team)
A decision-making unit (DMU) is a team of people within an organisation who play a role in the business-purchase decision-making process for products and services. It is sometimes referred to as the 'buying centers' of an organisation.The term decision-making unit originates in B2B (business to business) marketing but has now spread into consumer and service applications.
Related Questions on Marketing Abbreviations
What is the full form of "VoC"?
A. Value of Credit
B. Vertical Opinion Channel
C. Visualized Optional Commodity
D. Voice of Customer
What is the full form of "VAT"?
A. Valuable Total Asset
B. Value Added Tax
C. Total Asset Value
D. Value Added Term
What is the full form of "VALS"?
A. Virtual Asset Levels
B. Value Added and Service Leasing
C. Virtual Asset Leasing Service
D. Values and Lifestyles
What is the full form of "TMV"?
A. True Market Value
B. Total Market Value
C. Target Multiplied Variable
D. Tactical Marketing Venture
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