What is the full form of "DMU"?
A. Decision Making Unit
B. Drive by Market Undivided
C. Dividend on Market Unit
D. Decide on Market Utilization
Answer: Option A
Solution (By Examveda Team)
A decision-making unit (DMU) is a team of people within an organisation who play a role in the business-purchase decision-making process for products and services. It is sometimes referred to as the 'buying centers' of an organisation.The term decision-making unit originates in B2B (business to business) marketing but has now spread into consumer and service applications.
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