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What is the full form of "DRA"?

A. Direct Response Advertising

B. Dividend Revenue Asset

C. Double Asset Ratio

D. Department of Revenue Authority

Answer: Option A

Solution(By Examveda Team)

Direct response advertising (DRA) is a type of marketing strategy that compels a high-quality prospect to take immediate action and opt into the advertiser’s offer. It educates instead of selling. It costs very little to produce, and the results are measurable, making it ideal for small businesses.

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