What is the full form of "ESP"?
A. Especially
B. Emotional Selling Proposition
C. Explicit Seller Proposition
D. External Share Package
Answer: Option B
Solution(By Examveda Team)
An emotional selling proposition (ESP) defines all the emotional triggers that prompt a person to buy. It's quite different from a unique selling proposition (USP). A USP instead defines all the logical reasons to buy.Emotion is the one thing that influences consumer behavior the most. So to be successful in your marketing efforts, sell the feelings your product provides, rather than selling the product explicitly.
Related Questions on Marketing Abbreviations
What is the full form of "VoC"?
A. Value of Credit
B. Vertical Opinion Channel
C. Visualized Optional Commodity
D. Voice of Customer
What is the full form of "VAT"?
A. Valuable Total Asset
B. Value Added Tax
C. Total Asset Value
D. Value Added Term
What is the full form of "VALS"?
A. Virtual Asset Levels
B. Value Added and Service Leasing
C. Virtual Asset Leasing Service
D. Values and Lifestyles
What is the full form of "TMV"?
A. True Market Value
B. Total Market Value
C. Target Multiplied Variable
D. Tactical Marketing Venture
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