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What is the full form of PEST

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Marketing Abbreviations
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What is the full form of "PEST"?

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Correct Answer: Option C
"PEST" stands for Political Economic Social and Technological. PEST Analysis (political, economic, social and technological) is a management method whereby an organization can assess major external factors that influence its operation in order to become more competitive in the market. As described by the acronym, those four areas are central to this model.
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