What is the full form of "PPI"?
A. Pay Per Impression
B. Private and Public Interface
C. Product Purchase Investment
D. Potential Performance Improvement
Answer: Option A
Solution (By Examveda Team)
Pay Per Impression refers to an Internet marketing advertising model which defines how the payment will be done for every time client's advert is displayed.Through this method, the advertiser pays for the number of times the advertisement is displayed on the publisher’s website. Prices are generally set per one thousand page impressions.
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