What is the full form of "SAL"?
A. Search And Level
B. Self Legal Action
C. Sales and Lead
D. Sales Accepted Lead
Answer: Option D
Solution(By Examveda Team)
A sales accepted lead (SAL) is a marketing qualified lead (MQL) that is passed along to the sales team. When a prospect demonstrates all the positive signs to become a lead and the marketing team measures the qualification score based on the upon-agreed criteria, that lead becomes a marketing qualified lead (MQL). As per the journey in the sales funnel, MQL should go through the SAL stage before becoming a SQL (Sales Qualified Lead).This Question Belongs to Abbreviations >> Marketing Abbreviations
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