What is the full form of "STM"?
A. Social Terminal Media
B. Simple Trial Marketing
C. Simulated Test Market
D. Social Test Module
Answer: Option C
Solution(By Examveda Team)
A simulated test market, or STM for short, is a specific type of qualitative research that attempts to mimic a real-life purchase experience. It involves recruiting participants for one-on-one interviews with a market research professional. The interviews may take place at a specific store, location, or at a market research facility.This Question Belongs to Abbreviations >> Marketing Abbreviations
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