What is the last stage of the consumer decision process?
A. Problem recognition
B. Post purchase behavior
C. Alternative evaluation
D. Purchase
Answer: Option B
Solution (By Examveda Team)
Post purchase behavior is the last stage of the consumer decision process. In the final stage of the buyer decision process, postpurchase behavior, the consumer takes action based on satisfaction or dissatisfaction. In this stage, the consumer determines if they are satisfied or dissatisfied with the purchasing outcome.This Question Belongs to Management >> Marketing
Join The Discussion