Which of the following 4Ps of marketing mix involves decisions regarding...

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Which of the following 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inventories or transports?

A. Product

B. Price

C. Place

D. Promotion

Answer: Option C

Solution(By Examveda Team)

Place of the 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inventories or transports. Place decisions outline where a company sells a product and how it delivers the product to the market. The goal of business executives is to get their products in front of the consumers most likely to buy them.

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