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This question belongs to Mass Communication And Journalism Communication And Media Research

Communication and Media Research

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Which of the following examples amply demonstrates the efficiency of the limited effects model (under the gamut of media effects studies)?

A) I would not buy Surf Excel if a salesman offers it to me at my home. However, I would buy it if ads appear on TV to promote it B) I would not buy Surf Excel if it is advertised on TV, but might buy it when the sales girl at the counter of her shop offers it to me C) I would buy Surf Excel if it is offered to me through a sheme of freebies at my residence D) None of these

Answer & Solution

Correct Answer: Option A

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