Examveda
Examveda

Which of the following firm’s emphasis on product’s benefits to the customers rather than on product attributes?

A. Product oriented

B. Market oriented

C. Sales oriented

D. Production oriented

Answer: Option B

Solution(By Examveda Team)

Market oriented firm’s emphasis on product’s benefits to the customers rather than on product attributes. Market orientation often includes improvements in customer service and product support geared to solving concerns raised by consumers.

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