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This question belongs to Management Marketing
Marketing
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Which of the following firm’s emphasis on product’s benefits to the customers rather than on product attributes?

Answer & Solution
Correct Answer: Option B
Market oriented firm’s emphasis on product’s benefits to the customers rather than on product attributes. Market orientation often includes improvements in customer service and product support geared to solving concerns raised by consumers.
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1 Comment
Suindu De
Suindu De 2 years ago
Basically the mmatter post Markeing arena there wil be a sale of products in which stage the attributes and comparisn of value i sdne by the consumers in that case it should fall under the seling cncept.