Which of the following is correct about product positioning?
A. It is the process by which marketers try to create an image of the product in the mind of its prospective customer
B. It helps to create an identity of the product
C. It helps to create value proposition in the mind of customer
D. It is the process of addition of meaningful values and differences
Answer: Option D
The four unique elements to services include:
A. Independence, intangibility, inventory, and inception
B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
D. Intangibility, independence, inseparability, and inventory
A. Learning
B. Role selection
C. Perception
D. Motivation
While buying milk which kind of behavior is displayed by a person?
A. Extensive problem solving behavior
B. Routinized buying behavior
C. Variety seeking behavior
D. None of the above
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