Which of the following is incorrect about customer concept?
A. The individual customer should be the focus of the organisation
B. The organisation needs to meet the needs and values of the customer
C. It seeks to have a profitable growth by capturing the customer share and loyalty for lifetime
D. It recognises that 'everything matters' with marketing and that a broad, integrated perspective is necessary to attain the best solution
Answer: Option D
This Question Belongs to Management >> Marketing
The four unique elements to services include:
A. Independence, intangibility, inventory, and inception
B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
D. Intangibility, independence, inseparability, and inventory
A. Learning
B. Role selection
C. Perception
D. Motivation
While buying milk which kind of behavior is displayed by a person?
A. Extensive problem solving behavior
B. Routinized buying behavior
C. Variety seeking behavior
D. None of the above
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