Which of the following is incorrect about licensing?
A. Another organisation can use trademark or copyright of the parent firm for a given time period
B. Financial risk is on the licensee
C. High investment from the parent firm
D. There are chances that there may be decline in the quality of the product or the offering
Answer: Option C
This Question Belongs to Management >> Marketing
The four unique elements to services include:
A. Independence, intangibility, inventory, and inception
B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
D. Intangibility, independence, inseparability, and inventory
A. Learning
B. Role selection
C. Perception
D. Motivation
While buying milk which kind of behavior is displayed by a person?
A. Extensive problem solving behavior
B. Routinized buying behavior
C. Variety seeking behavior
D. None of the above
Join The Discussion