A. It deals with identifying and meeting only the human needs
B. It is the communication of the value of a product or service to customers in order to sell that product or service
C. It aims at the convergence of organisational objectives and customer needs
D. It creates goodwill and positive brand image
Answer: Option A
This Question Belongs to Management >> Marketing
The four unique elements to services include:
A. Independence, intangibility, inventory, and inception
B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
D. Intangibility, independence, inseparability, and inventory
A. Learning
B. Role selection
C. Perception
D. Motivation
While buying milk which kind of behavior is displayed by a person?
A. Extensive problem solving behavior
B. Routinized buying behavior
C. Variety seeking behavior
D. None of the above
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