Which of the following is NOT consistent with a manager having a marketing orientation?
A. Inventory levels are set with customer requirements and costs in mind
B. Customer relationship focuses on customer satisfaction before and after sale, leading to a profitable long-run relationship
C. Focus of advertising is on product features and how products are made
D. Packaging is designed for customer convenience and as a selling tool
Answer: Option C
Solution(By Examveda Team)
Focus of advertising is on product features and how products are made is NOT consistent with a manager having a marketing orientation. Market orientation is an approach to business that prioritizes identifying the needs and desires of consumers and creating products that satisfy them.This Question Belongs to Management >> Marketing
See i this case the four options are fallen under the Marketing manager strating fromthe reorder,EOq cncept of bringing inventory till the advertisng and sales promotion.I this cases the Marketing is truely handledby the marketing manger.So,its a controvertial one.