Which of the following is NOT included as a basic idea in the definition of marketing concepts?

A. Total company effort

B. Profit

C. Productivity

D. Customer satisfaction

Answer: Option C

Solution(By Examveda Team)

Productivity is NOT included as a basic idea in the definition of marketing concepts. The marketing concept is the belief that companies must assess the needs of their consumers first and foremost. Based on those needs, companies can make decisions in order to satisfy their consumers' needs, better than their competition.