Which of the following marketing management concepts is most likely to lead to marketing myopia?
A. customer-driven marketing
B. societal marketing
C. customer-driving marketing
D. production
Answer: Option D
A. customer-driven marketing
B. societal marketing
C. customer-driving marketing
D. production
Answer: Option D
The four unique elements to services include:
A. Independence, intangibility, inventory, and inception
B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
D. Intangibility, independence, inseparability, and inventory
A. Learning
B. Role selection
C. Perception
D. Motivation
While buying milk which kind of behavior is displayed by a person?
A. Extensive problem solving behavior
B. Routinized buying behavior
C. Variety seeking behavior
D. None of the above
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