Which of the following statement is true?
A. Marketing research involves the collection and analysis of data or information bearing on the different aspects of the marketing effort of a firm
B. Production under the modern industrial setup is carried on in anticipation of consumer demand
C. The concept of marketing research is related to the consumer oriented modern concept of marketing
D. All of the above
Answer: Option D
The four unique elements to services include:
A. Independence, intangibility, inventory, and inception
B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
D. Intangibility, independence, inseparability, and inventory
A. Learning
B. Role selection
C. Perception
D. Motivation
While buying milk which kind of behavior is displayed by a person?
A. Extensive problem solving behavior
B. Routinized buying behavior
C. Variety seeking behavior
D. None of the above
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