Which of the following statement is true?
A. The essence of marketing is a transaction of an exchange
B. Marketing-orientation is philosophy, which has to pervade the organisation structure
C. Marketing is also a managerial function involving analysis planning and control marketing activities in an organisation
D. All of the above
Answer: Option D
The four unique elements to services include:
A. Independence, intangibility, inventory, and inception
B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
D. Intangibility, independence, inseparability, and inventory
A. Learning
B. Role selection
C. Perception
D. Motivation
While buying milk which kind of behavior is displayed by a person?
A. Extensive problem solving behavior
B. Routinized buying behavior
C. Variety seeking behavior
D. None of the above
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