Which of the following statements are correct?
Statement I Customer Relationship Management (CRM), describes the company's optimisation of the values of its customer base.
Statement II Customer Value Management (CYM) focus on the analysis of individual data on prospects and customers to develop marketing strategies to acquire and retain customers and drive customer behaviour.
Statement III CRM is the process of carefully managing detailed information about individual customers and all customer 'touch points' to maximise loyalty.
A. Statements I and II
B. Statements I and III
C. Statements II and III
D. Statement III
Answer: Option C
Related Questions on Marketing
The four unique elements to services include:
A. Independence, intangibility, inventory, and inception
B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
D. Intangibility, independence, inseparability, and inventory
A. Learning
B. Role selection
C. Perception
D. Motivation
While buying milk which kind of behavior is displayed by a person?
A. Extensive problem solving behavior
B. Routinized buying behavior
C. Variety seeking behavior
D. None of the above
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