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Which of the following statement(s) is are correct 1 The company's...

This question belongs to Management Product And Brand Management
Product and Brand Management
?

Which of the following statement(s) is/are correct?
1. The company's name legitimises the product and individual name individualises the product.
2. The brand capitalises its name and brand image to sell all its products.
3. The organisation need to take the decision of launching the product as a manufacturer brand, a distributor brand or a licensed brand.

Answer & Solution
Correct Answer: Option D
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