Which of the follwing statements is false?
A. The Howard-Sheth model is one of the Open system models of man
B. The three elements of cowareness are - attitude, perception, and learning
C. The concept of CCV helps the researcher explain the motivations and behaviours of consumers
D. Some knowledge is a part of short-term memory
Answer: Option D
This Question Belongs to Mass Communication And Journalism >> Advertising And Marketing Communication
A. personal
B. non-personal
C. direct
D. indirect
A. Social media
B. E-mail
C. Print
D. Television
If the price of the following product were increased, its demand would remain inelastic.
A. Computer
B. Petrol
C. Apparal
D. Gold
Creation of advertisement by an advertising agency involves activities like
A. copy writing
B. drawing photographs
C. making illustrations
D. all of the above
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