Which one of the fallowing refers to "two or more unrelated companies put together resources or programmes to exploit an emerging market opportunity"?
A. Holistic marketing
B. Horizontal marketing system
C. Hub and spoke system
D. Co-branding
Answer: Option B
This Question Belongs to Management >> Marketing
Related Questions on Marketing
The four unique elements to services include:
A. Independence, intangibility, inventory, and inception
B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
D. Intangibility, independence, inseparability, and inventory
A. Learning
B. Role selection
C. Perception
D. Motivation
While buying milk which kind of behavior is displayed by a person?
A. Extensive problem solving behavior
B. Routinized buying behavior
C. Variety seeking behavior
D. None of the above
Join The Discussion