Which one of the following is a false statement?
A. The most attractive market segment is one in which entry barriers are low and exit barriers are high
B. A market segment is unattractive when there are actual or potential substitutes for the product
C. A market segment is unattractive if buyers possess strong or growing bargaining power
D. A segment is unattractive if the company's suppliers are concentrated or organised
Answer: Option A
This Question Belongs to Management >> Marketing
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