Which one of the following is a false statement?
A. The most attractive market segment is one in which entry barriers are low and exit barriers are high
B. A market segment is unattractive when there are actual or potential substitutes for the product
C. A market segment is unattractive if buyers possess strong or growing bargaining power
D. A segment is unattractive if the company's suppliers are concentrated or organised
Answer: Option A
This Question Belongs to Management >> Marketing
The four unique elements to services include:
A. Independence, intangibility, inventory, and inception
B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
D. Intangibility, independence, inseparability, and inventory
A. Learning
B. Role selection
C. Perception
D. Motivation
While buying milk which kind of behavior is displayed by a person?
A. Extensive problem solving behavior
B. Routinized buying behavior
C. Variety seeking behavior
D. None of the above
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