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Which one of the following is a key to build lasting relationships with consumers?
Answer & Solution
Correct Answer:
Option
C
Customer satisfaction is a key to build lasting relationships with consumers. Customer satisfaction indicates the fulfillment that customers derive from doing business with a firm. In other words, it’s how happy the customers are with their transaction and overall experience with the company.
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Marketing objectives are marketing targets, for products and markets, set by a business for a future time period.
Marketing objectives are important because they provide a sense of direction for the marketing department.
Marketing objectives must be specific, measurable, attainable, realistic and timed bound.
Marketing objectives inclide achieving a certain market share.
Marketing objectives include identifying different groups of a whole market which consumers have similar characteristics.