Which one of the following is not a factor that reduces price sensitivity of a product?
A. The product is more distinctive
B. Buyers are fully aware of substitutes
C. Buyers cannot store the product
D. The product is assumed to have more quality, prestige or exclusiveness
Answer: Option B
Related Questions on Marketing
The four unique elements to services include:
A. Independence, intangibility, inventory, and inception
B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
D. Intangibility, independence, inseparability, and inventory
A. Learning
B. Role selection
C. Perception
D. Motivation
While buying milk which kind of behavior is displayed by a person?
A. Extensive problem solving behavior
B. Routinized buying behavior
C. Variety seeking behavior
D. None of the above
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